This could be a sequel to the brand manager's musings....
Somebody said that
We are ourselves responsible for
3/4th of all things that
happen to us
Let's enjoy and think
Saari Umar Hum
mechanically PPTs banate rahe
kam chalate rahe
Na hamein samajh aayi
na unhe (Field walon ko) samajh aayi
Ek pal to ruko, Ek pal to socho,
Apne girahban mein jhaank lein zara,
Apni positioning ko phir dekh lein
Pay-off sachmuch badhiya hai kya?
Aao pooche kuch sawal ...
Dr ka perception kya hai?
Competitor kya bolta hai?
Uska promotion kya hai?
Uske literature mein kya likha hai?
Akhir kyon sunta hai uski baat Doctor,
Kyon nazar aata hai uske rep
ki aankho mein hausla aur vishwas
Jaan lein doob kar kuch baatein...
Patient ki feedback kya hai?
Alternative treatment approaches kya hai?
Cure rate aaj kitna hai aur
Patient kyon drop out hote hain?
Reps ke dilo-dimag mein kya hai?
Secondary sale kya
baaton ko match karti hai?
Jab field work kiya bhi
to Dr se ye kahan poocha
ki bata teri raza kya hai?
Creativity sirf chatak rango se
Bade Bade font size se
Packaging ki badai se
Taste ke starburst se
Ya price cut ke sticker se
hi nahin hoti hai
PPT kam karegi jaroor
Detailing story effective hogi
Reminder literature ka effect padega
jab ham to the point honge
Brand badhegi
falegi phulegi
Agar hamare pass hoga
ek idea
Jo badal de patient ki duniya
Jo hile de bezaan field force ko
Jo excite kar de khud hamko
Marketing manager ghar nahin jayega
ladega saath milkar hamare
Ek baar use mahsoos to ho
Ki ham bhi
brand par jaaan deete hain
Aoo jara thahar kar
Kuch der soch lein
Product ke characteristics se upar uthein
Maan jayen ki
Aur bhi gam hain Dr aur patient ke
Hamare product ke siwa
Kuch seekhein
successful competitors se
Dekhen doosri industry ko bhi
kyonki brand builiding kisi
industry ki Jageer nahin hoti
