Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers y Clyde M. Creveling, Lynne Hambleton & Burke McCarthy

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Book Description

ISBN-013199008X

The development of Marketing for Six Sigma is an emerging set of tools, methods and best practices that enable marketing professionals to improve their performance.

This book will guide the reader to structure a “lean” work flow for completing the right marketing tasks using the right tools, methods and best practices – at the right time. It is all about “lean”, Six Sigma enabled marketing.

Just as Design for Six Sigma (DFSS) has enhanced modern product development and design teams and Product Commercialization Engineers – this book will help take marketing professionals into the same kind of Six Sigma paradigm, work flow, measurement rigor and “lean” process discipline.

This book is a first step in showing how DFSS and SS-Mktg. are integrating to form a unified approach for those who are commercializing products together.

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And the Winner Is…: Using Awards Programs to Promote Your Company and Encourage Your Employees by John Leverence

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Book Description

ISBN-1563431475

Awards aren’t just a sign of success anymore, they are a specific means of achieving success.

Customers make a decision based on who wins awards in your field, so do employees and competitors. John Leverence’s And The Winner Is. . . tells you how to use existing awards programs to your advantage whatever your business or profession.

And The Winner Is. . . shares insiders’ secrets of how to work the system and exploit the results. And, if a region or line of work doesn’t have an awards program, And The Winner Is. . . shows you how to start one.

And The Winner Is. . . is quite literally a kind of “user’s manual” for using awards programs to promote your company and encourage your employees.

A practical, step-by-step guide to creating and implementing awards programs–both new and existing–and how to take advantage of positive results.

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Corporate Executions: The Ugly Truth About Downsizing — How Corporate Greed Is Shattering Lives, Companies, and Communities by Alan Downs

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Book Description

ISBN-0814479383

Doubts about downsizing have begun to surface here and there. For example, James Champy, the man behind the concept of “re-engineering,” has warned against misusing his ideas as an excuse to lay people off.

Here management consultant Downs provides his own highly critical analysis, documenting how, in spite of cutting nearly 8 million employees from the workforce, most companies have little to show for the sacrifice.

Downs himself previously counseled companies to downsize but discovered that the results were not worth the heavy toll on individuals, communities, or companies.

He recounts personal stories and offers company case studies to drive home his point. Even more significant than the validation of his argument is Downs’ presentation of creative solutions for cutting costs without cutting staff–and without destroying morale.

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How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships by Leil Lowndes (eBook and Audiobook MP3)

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Description

ISBN-007141858X

Leil Lowndes’ How to Talk to Anyone offers101 time-tested hints, tips, and techniques for confidently communicating with others.

A bestselling author and renowned communications consultant, Lowndes focuses on ice-breaking skills and communication techniques that are proven successful when making a positive first impression, establishing instant rapport and credibility, and more.

Packed with basic, no-nonsense advice and solid research evidence about which techniques work best in which areas, How to Talk to Anyone show readers how to:

• Make small talk not so small
• Use body language to captivate an audience
• Look like you know what you’re talking about–even when you don’t

Have you ever admired those successful people who seem to have it all? You see them chatting confidently at parties and being listened to in business meetings. They’re the ones with the best jobs, nicest parties, and most interesting friends.

But wait a minute. They’re not necessarily smarter than you or even better looking. What it comes down to is their more skillful way of communicating with other people.

Now How to Talk to Anyone reveals the secrets of successful communication. With Leil Lowndes’s ninety-two easy and effective techniques, you will discover how to become a master communicator in life, love, and business.

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Six Sigma Business Scorecard : Creating a Comprehensive Corporate Performance Measurement System by Praveen Gupta & A. William Wiggenhorn

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Book Description

ISBN-0071417303

Six Sigma has become a widely recognized strategic tool to improve business performance and profitability.

Many books cover basic Six Sigma concepts, but none detail the most critical element of its improvement methodology: performance measurements.

Without a strong grasp of performance metrics, a company can have no clear, quantitative indication of its quality improvement.

The is a unique approach to measuring performance. It allows companies to track their improvements in quality and profitability–and make adjustments if such improvements are not up to expectations–while implementing Six Sigma.

Without a comprehensive performance measurement strategy, your company can’t hope to reap the many benefits of Six Sigma. This guidebook will show you how to implement a successful, statistically rigorous Six Sigma program.

* Provides numerical methods for evaluating a corporation’s Six Sigma success (or lack thereof)

* Written by an author with twelve years teaching experience at Motorola University

* Builds on the recognized Business Scorecard approach.

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First, Break All the Rules by Marcus Buckingham & Curt Coffman (MP3 Audiobook)

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Book Description

ASIN: B001BRZXMQ

The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals.

Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe that, with enough training, a person can achieve anything he sets his mind to.

They do not try to help people overcome their weaknesses. They consistently disregard the golden rule. And, yes, they even play favorites. This amazing book explains why.

Marcus Buckingham and Curt Coffman of the Gallup Organization present the remarkable findings of their massive in-depth study of great managers across a wide variety of situations. Some were in leadership positions. Others were front-line supervisors.

Some were in Fortune 500 companies; others were key players in small, entrepreneurial companies. Whatever their situations, the managers who ultimately became the focus of Gallup’s research were invariably those who excelled at turning each employee’s talent into performance.

In today’s tight labor markets, companies compete to find and keep the best employees, using pay, benefits, promotions, and training. But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees.

No matter how generous its pay or how renowned its training, the company that lacks great front-line managers will suffer.

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Hiring Great People by Kevin Klinvex, Matthew S. O’Connell & Christopher P. Klinvex

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Book Description

ISBN-0070718725

Your step-by-step guide to attracting today’s best employees.

Today’s low unemployment, plus an ever-growing demand for workers with proven technical skills, means your company’s long-term success rests on its ability to find the best employees in an ever-shrinking talent pool.

Hiring Great People removes the guesswork from your hiring process, giving you solid, no-nonsense tools and processes to identify and attract your industry’s highest performing employees.

No matter what your company’s size-from 3 employees to 3,000­­Hiring Great People will arm you with:

• Advertising and public relations techniques proven to catch-and-keep­­ the attention of the brightest candidates
• Telltale interview tip-offs that unerringly help you separate the go-getters from the clock-watchers

Guidelines for narrowing your candidate list, negotiating the offer, and quickly orienting a new employee.

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It’s All About Service: How to Lead Your People to Care for Your Customers by Ray Pelletier

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Book Description

ISBN-0471716758

In today’s hyper-competitive economy, customer service is how you separate yourself from the pack.

But many business leaders don’t truly understand what great customer service is.

Great customer service doesn’t just happen at the point of sale, and it doesn’t end when the warranty expires.

It requires an organization-wide dedication to giving customers what they want, what they need, and what they value.

That kind of customer service starts at the top—with great leadership.

Combining the team-building strategies of sports franchises with the principles of Servant-Leadership, It’s All About Service shows business leaders how to build an organization singularly dedicated to customer care—and reap the benefits of long-term customer loyalty.

Bringing these powerful forces together, author Ray Pelletier offers a comprehensive plan that leaders can use to make customer service the heart, soul, and profit center of their business.

Based on his in-depth, ten-year study of 300 companies, and more than thirty sports teams, Pelletier discovered what makes great customer service companies and great teams so successful: great leadership.

You might not think that Servant-Leadership traits—such as vision, character, belief, ethics, collaboration, and enthusiasm—have anything to do with customer service. But when leaders display those traits, they inspire them in their people. As a result, those people take better care of customers.

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Viable Vision: Transforming Total Sales into Net Profits by Gerald I. Kendall

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Description

ISBN-193215938X

Developed by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization’s current total sales into net profits within 4 years.

This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits, without relying on minor miracles such as a new product breakthrough.

Supported by significant testing and proven results in real companies, it is now conceivable that even large companies can grow profits at double digit rates.

Concisely packed with the proven principles of 25 years of scientific research and real-life application, readers will learn about the holistic implementation of constraints management in strategic planning, operations, supply chain/logistics, sales and marketing, project management, technology, metrics and finance.

Whether or not you are one of the millions of people who have read “The Goal” or other fine books on the Theory of Constraints, you will gain enormous benefits from reading this book.

Viable Vision is a must read for anyone interested in rapidly increasing their company’s net profits.

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YOU: The Owner’s Manual: An Insider’s Guide to the Body that Will Make You Healthier and Younger by Mehmet, M.D. Oz & Gary Hallgren (Book & Audiobook)

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Book Description

ISBN-0060765313

Between your full-length mirror and high-school biology class, you probably think you know a lot about the human body.

While it’s true that we live in an age when we’re as obsessed with our bodies as we are with celebrity hairstyles, the reality is that most of us know very little about what chugs, churns, and thumps throughout this miraculous, scientific, and artistic system of anatomy.

Yes, you’ve owned your skin-covered shell for decades, but you probably know more about your cell-phone plan than you do about your own body.

When it comes to your longevity and quality of life, understanding your internal systems gives you the power, authority, and ability to live a healthier, younger, and better life.

You: The Owner’s Manual challenges your preconceived notions about how the human body works and ages, then takes you on a tour through all of the highways, back roads, and landmarks inside of you.

After taking a quiz that tests your body of knowledge, you’ll learn about all of your blood-pumping, food-digesting, and keys-remembering systems and organs.

Just as important, you’ll get the facts and advice you need to keep your body running long and strong. You’ll find out how diseases start and how they affect your body — as well as advice on how to prevent and beat conditions that threaten your quality of life.

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Perfect Phrases for Perfect Hiring: Hundreds of Ready-to-Use Phrases for Interviewing and Hiring the Best Employees Every Time by Lori Davila & Margot King

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Book Description

ISBN-0071481702

Hiring the right person is crucial to business success.

You need to know what to say to attract the best applicants, what to ask during the interview, and how to communicate your expectations and goals.

Perfect Phrases for Perfect Hiring arms you with the right words for every stage of the hiring process-from early recruiting and reference checking, to final interviews and orientation.

Using the book’s hundreds of sample phrases and questions, you’ll find exactly what to say and do to find just the person you’re looking for. Inside you’ll find winning phrases to help you

• Separate the winners from the losers before the interview.
• Find out everything you need to know during the interview.
• Establish a strong working relationship after the interview.

Packed with the exact phrase to express yourself in any hiring scenario, Perfect Phrases for Perfect Hiring gives you the communication help you need to get the best players on your winning team.

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Retention Management : Strategies, Practices, Trends by Saratoga Institute

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Book Description

ISBN-081447974X

Original research sponsored by American Management Association.

Companies today are facing a serious talent shortfall,marked by heavy financial consequences—reduced productivity, lost intellectual capital, customer defections, and lower sales. Not to mention the high costs of replacing employees.

Why do employees voluntarily leave their jobs? What are the root causes for the rentention problems that plague so many American corporations? And what are some of the potential remedies? That’s what Retention Management seeks to explain.

CURRENT, ORIGINAL DATA…CLEAR, INFORMED ANALYSIS

Retention Management reveals the key findings of a landmark survey conducted in the summer of 1997 by the prestigious Saratoga Institute.

It supplies both raw data and textual analysis to explain how organizations as varied as Dell Computer, Haggar Clothing, Honda of America, Mayo Clinic Arizona, and Volunteers of America are dealing with one of today’s most pressing corporate challenges: retaining top talent.

Specifically it looks at topics like:

• What makes a company a good place to work
• The components of an “early warning system”
• The drivers—and the impact—of employee turnover
• How retention programs are measured and evaluated
• Recommendations for successful attraction and retention programs
• Job market trends and imbalances
• Key retention issues through the year 2000

Unlike most research on HR topics, Retention Management doesn’t just present a mass of raw data and expect you to dig around in it. Instead, the report synthesizes and analyzes the information, presenting it in highly readable text complemented by dozens of clears charts and graphs.

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How to Feed Friends and Influence People: The Carnegie Deli…A Giant Sandwich, a Little Deli, a Huge Success by Milton Parker & Allyn Freeman

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Book Description

0471680567

In the 1950s, New York boasted hundreds of Jewish delicatessens. Today, only a handful remain; and of those few, the Carnegie Deli stands out as an icon of lost times.

How to Feed Friends and Influence People tells the fascinating and funny story of the little deli that became one of New York City’s biggest attractions.

World renowned for its absurdly large “gargantuan” sandwiches, the Carnegie Deli is more than a restaurant with a good gimmick—it’s a family business that succeeded thanks to tried-and-true business principles.

Starting out as a nondescript hole in the wall, the Deli has become the delicatessen of choice for presidents, celebrities, at least one sultan, and millions of other (extremely) hungry diners from around the world.

Yet, amazingly, it has never invested in advertising or promotions. At first glance, the Deli’s success might seem unlikely, but it’s a success built on a set of timeless business values embraced and promoted from day one by owner Milton Parker:

*Keep it simple
*Do one thing and do it better than anyone else
*Create a family atmosphere among the staff
*Promote from within
*Listen to staff and customer comments
*Make everything yourself—in-house
*Own the premises
*Management is always responsible
*Don’t be greedy
*Have fun working

These are the core business ideals that keep the Deli thronged with customers, and they apply to every business in every industry. But just as the Deli’s gargantuan corned beef is much more than just a sandwich, this is much more than just a business book.

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Harvard Business Review, November 2009

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Harvard Business Review, November 2009

Harvard Business Review publishes new and authoritative ideas for improving the practice of management.

Written by leading business thinkers and executives, HBR gives readers a first look at cutting-edge ideas and their real-world applications in areas like strategy, leadership, marketing, team management, and professional development.

Each monthly issue of harvard Business Review presents groundbreaking research, analysis of the forces shaping the business agenda, and proven best practices designed to help individuals and organizations lead, manage, and compete more effectively and with greater purpose.

The November 2009  issue key features:

• What Would Peter Say? by Rosabeth Moss Kanter
• Shattering the Myths About Enterprise 2.0 by Andrew P. McAfee
• How to Jump-Start the Clean-Tech Economy by Mark W. Johnson and Josh Suskewicz
• Why Read Peter Drucker? by Alan M. Kantrow
• Is It Fair to Blame Fair Value Accounting for the Financial Crisis? by Robert C. Pozen
• A Practical Guide to Combining Products and Services by Venkatesh Shankar, Leonard L. Berry, and Thomas Dotzel
• What Every Leader Should Know About Real Estate by Mahlon Apgar, IV
• Galvanizing Philanthropy by Susan Wolf Ditkoff and Susan J. Colby
• Make Better Decisions by Thomas H. Davenport

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Harvard Business Review, July-August 2010

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Description

Harvard Business Review is the world’s acknowledged authority on business leadership for managers responsible for success in the global economy.

Now published monthly times a year, HBR delivers entrepreneurial ideas and insights that help managers strengthen their leadership power.

Every issue shows how to use technology for competitive advantage. Guides strategic decision making in times of change. Profiles innovative leaders. Tells how to motivate today’s workers. Shares the details of successful online alliances, and more.

July–August 2010 Issue Features

• Executive Summaries
• The Big Idea: No, Management Is Not a Profession by  Richard Barker
• The HBR Interview: “We Had to Own the Mistakes” by  An Interview with Howard Schultz
• Stop Trying to Delight Your Customers by  Matthew Dixon , Karen Freeman , and Nicholas Toman
• Are You Ignoring Trends That Could Shake Up Your Business? by  Elie Ofek and Luc Wathieu
• Innovation’s Holy Grail by  C.K. Prahalad and R.A. Mashelkar
• The Globe: Singapore Airlines’ Balancing Act by  Loizos Heracleous and Jochen Wirtz

Spotlight

• Spotlight on the Effective Organization
• The Execution Trap by  Roger L. Martin
• How Hierarchy Can Hurt Strategy Execution
• Stop the Innovation Wars by  Vijay Govindarajan and Chris Trimble
• Power Play by  Jeffrey Pfeffer
• Empowered by  Josh Bernoff and Ted Schadler
• Finding the Right Path by  Laurence Capron and Will Mitchell

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Financial Leadership: What’s It All About?

Leading CFOs around the world say they need “it” to bring their teams to the next level in driving business performance within their organizations.

Members of the Institute of Management Accountants (IMA®) say they need “it” to advance their careers or those of their management accounting and finance-function staff. What is “it”?“It” is Financial Leadership.

Much like learning or striving to be a “good” person or a “great” organization, the notion of achieving financial leadership is a reasonable aspiration, but what does it mean exactly?

What financial leadership means in practical terms?

My intent is for this to open a discussion and be an engagement in critical thinking, not a clear-cut set of solutions or answers.

In fact, one of my premises is that leadership in general isn’t a point-in-time end state— it’s a continuum of experiences, skills, and always reaching beyond your current set of belief systems and experiences.

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Business @ The Speed Of Thought: Succeeding in the Digital Economy by Bill Gates (Pdf and Audiobook)

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Description

ISBN-0446675962

His vision changed our world.

In this monumental work Bill Gates argues that the capabilities of computers, software, and networks are only beginning to be harnessedand that your company must start building a modern, digital nervous system now in order to compete quickly and intuitively in the new millennium.

Here, one of the worlds most successful, strategically-thinking CEOs explains how to turn your hardware and software into a powerful, evolving network of information by looking at the digital systems in place at Microsoft and other leading corporations.

Argues that the capabilities of computers, software, and networks are only beginning to be harnessed, and that companies must start building a modern, digital nervous system now in order to compete quickly and intuitively in the new millennium.

Explains how to turn hardware and software into an evolving network of information.

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The New Battle Over Workplace Privacy: Safe Practices to Minimize Conflict, Confusion, and Litigation by William S. Hubbartt

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Book Description

ISBN-0814403573

Employers need to protect themselves from workers whose behavior damages the company.

Does that give them the right to conduct random drug tests, read employees’ e-mail, search desk drawers, and monitor off-the-job activities?

Workplace privacy issues are complex — many employers are confused about their legal and ethical rights.

The New Battle Over Workplace Privacy provides critical information to help companies create appropriate policies and practices.

Through case examples, highlights of state and federal laws, checklists, and sample policies, this book shows a company how to:

* protect itself from employee theft, substance abuse, and other misconduct
* stay within legal bounds by learning what laws are (and aren’t) in place
* avoid litigation — and win the cases that do go to court.

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The Value-Added Employee: 31 Competencies to Make Yourself Irresistible to Any Company by EDWARD J. CRIPE & Richard S. Mansfield

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Book Description

ISBN-0750674512

A handy guide offering a practical plan for targeting skills any employee wants to develop and employers most desire.

It’s hard to tell if today’s competitive job market is more unsettling for employees seeking job security or companies trying to retain loyal workers.

The Value-Added Employee provides fresh insights on what makes employees valuable to the organization and how companies can keep productive employees on the job.

Employees will understand how to increase their personal marketability by developing specific skills, knowledge, and attitudes. Managers and coaches will find the tools and resources to make employees more valuable to the organization.

Even policymakers and human resource professionals can drive change and business improvement through the application of competency modeling processes.

The Value-Added Employee is a step-by-step plan for targeting the competencies an employee wants to develop and employers most desire.

It discusses 31 core competencies, including interpersonal competencies, business competencies, and self-management competencies.

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The Four Elements of Successful Management: Select, Direct, Evaluate, Reward by Don R. Marshall

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Book Description

ISBN-0814404243

As management trends and fads swirl around us, it’s easy to lose sight of the basics. In fact, a manager’s responsibilities always boil down to selecting, directing, evaluating, and rewarding people.

Get these not-so-easy pieces right, and management success is virtually guaranteed. That’s why this engaging book will be embraced by seasoned managers and novices alike.

It provides a structured framework for developing and fine-tuning the only four skills they ultimately need.

For each of the elements, Don Marshall reviews the key issues, discusses the pros and cons of various practices, and offers candid advice on what works best.

This lucid approach is both time-saving and liberating: The Four Elements of Successful Management shows managers how to focus on the big picture — where the major gains are made — rather than

the complicating details. For a succinct and timeless “”short course”" in the fundamentals of management, no other guide even comes close.

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