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Description

ISBN-0470540699

How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors

What’s even harder than creating a breakthrough strategy? Making it stick.

As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance.

Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again.

* Teaches organizations to make smarter decisions that help them win customers and earn superior profits

* Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment

* Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit

* Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from Wiley

Strategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.

Liked the Description? Buy from www.amazon.com

Description

ISBN-0470408545

Economic downturns separate the winning companies from the struggling. And as best-selling author shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share.

In this eminently readable, practical resource for business leaders and managers, author explains exactly how the savvy few who rise to the top stay focused and alert, get new market share, hire good recently fired talent, increase investments into customer service, speed innovation, train all customer facing people, make acquisitions, get rid of underperformers, build brand names, pay for measurable performance, and lots more.

Author explores the best practices of fierce competitors and how they gain market share, seize opportunity, and win when the stakes are the highest.

With multiple bulleted lists of key action items, he swiftly covers a wide array of timely topics, including why bad times are actually good times, the benefits of piling up cash in tough times, and being cautious while showing fearlessness.

He also encourages executives to play relevant “what if” games, always have a plan, stay off magazine covers, and be obsessive about execution.

Of particular value are the sections on employee relations, which offer counterintuitive actions that reap big rewards on reserved executive parking spots, unionization, nurturing those hired and acquired, pruning dead wood, and cutting out all bureaucracy.

This concise book will give motivated managers and executives the guidance they need to successfully bring their organizations to the next level.