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Book Description

ISBN-013199008X

The development of Marketing for Six Sigma is an emerging set of tools, methods and best practices that enable marketing professionals to improve their performance.

This book will guide the reader to structure a “lean” work flow for completing the right marketing tasks using the right tools, methods and best practices – at the right time. It is all about “lean”, Six Sigma enabled marketing.

Just as Design for Six Sigma (DFSS) has enhanced modern product development and design teams and Product Commercialization Engineers – this book will help take marketing professionals into the same kind of Six Sigma paradigm, work flow, measurement rigor and “lean” process discipline.

This book is a first step in showing how DFSS and SS-Mktg. are integrating to form a unified approach for those who are commercializing products together.

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Book Description

ISBN-1563431475

Awards aren’t just a sign of success anymore, they are a specific means of achieving success.

Customers make a decision based on who wins awards in your field, so do employees and competitors. John Leverence’s And The Winner Is. . . tells you how to use existing awards programs to your advantage whatever your business or profession.

And The Winner Is. . . shares insiders’ secrets of how to work the system and exploit the results. And, if a region or line of work doesn’t have an awards program, And The Winner Is. . . shows you how to start one.

And The Winner Is. . . is quite literally a kind of “user’s manual” for using awards programs to promote your company and encourage your employees.

A practical, step-by-step guide to creating and implementing awards programs–both new and existing–and how to take advantage of positive results.