Browsing Category: "Six Sigma"
Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers y Clyde M. Creveling, Lynne Hambleton & Burke McCarthy
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Book Description
ISBN-013199008X
The development of Marketing for Six Sigma is an emerging set of tools, methods and best practices that enable marketing professionals to improve their performance.
This book will guide the reader to structure a “lean” work flow for completing the right marketing tasks using the right tools, methods and best practices – at the right time. It is all about “lean”, Six Sigma enabled marketing.
Just as Design for Six Sigma (DFSS) has enhanced modern product development and design teams and Product Commercialization Engineers – this book will help take marketing professionals into the same kind of Six Sigma paradigm, work flow, measurement rigor and “lean” process discipline.
This book is a first step in showing how DFSS and SS-Mktg. are integrating to form a unified approach for those who are commercializing products together.
1,600 ViewsSix Sigma Business Scorecard : Creating a Comprehensive Corporate Performance Measurement System by Praveen Gupta & A. William Wiggenhorn
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Book Description
ISBN-0071417303
Six Sigma has become a widely recognized strategic tool to improve business performance and profitability.
Many books cover basic Six Sigma concepts, but none detail the most critical element of its improvement methodology: performance measurements.
Without a strong grasp of performance metrics, a company can have no clear, quantitative indication of its quality improvement.
The is a unique approach to measuring performance. It allows companies to track their improvements in quality and profitability–and make adjustments if such improvements are not up to expectations–while implementing Six Sigma.
Without a comprehensive performance measurement strategy, your company can’t hope to reap the many benefits of Six Sigma. This guidebook will show you how to implement a successful, statistically rigorous Six Sigma program.
* Provides numerical methods for evaluating a corporation’s Six Sigma success (or lack thereof)
* Written by an author with twelve years teaching experience at Motorola University
* Builds on the recognized Business Scorecard approach.
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