Viable Vision: Transforming Total Sales into Net Profits by Gerald I. Kendall
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Description
ISBN-193215938X
Developed by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization’s current total sales into net profits within 4 years.
This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits, without relying on minor miracles such as a new product breakthrough.
Supported by significant testing and proven results in real companies, it is now conceivable that even large companies can grow profits at double digit rates.
Concisely packed with the proven principles of 25 years of scientific research and real-life application, readers will learn about the holistic implementation of constraints management in strategic planning, operations, supply chain/logistics, sales and marketing, project management, technology, metrics and finance.
Whether or not you are one of the millions of people who have read “The Goal” or other fine books on the Theory of Constraints, you will gain enormous benefits from reading this book.
Viable Vision is a must read for anyone interested in rapidly increasing their company’s net profits.
646 ViewsHarvard Business Review, July-August 2010
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Harvard Business Review is the world’s acknowledged authority on business leadership for managers responsible for success in the global economy.
Now published monthly times a year, HBR delivers entrepreneurial ideas and insights that help managers strengthen their leadership power.
Every issue shows how to use technology for competitive advantage. Guides strategic decision making in times of change. Profiles innovative leaders. Tells how to motivate today’s workers. Shares the details of successful online alliances, and more.
July–August 2010 Issue Features
- Executive Summaries
- The Big Idea: No, Management Is Not a Profession by Richard Barker
- The HBR Interview: “We Had to Own the Mistakes” by An Interview with Howard Schultz
- Stop Trying to Delight Your Customers by Matthew Dixon , Karen Freeman , and Nicholas Toman
- Are You Ignoring Trends That Could Shake Up Your Business? by Elie Ofek and Luc Wathieu
- Innovation’s Holy Grail by C.K. Prahalad and R.A. Mashelkar
- The Globe: Singapore Airlines’ Balancing Act by Loizos Heracleous and Jochen Wirtz
Spotlight
- Spotlight on the Effective Organization
- The Execution Trap by Roger L. Martin
- How Hierarchy Can Hurt Strategy Execution
- Stop the Innovation Wars by Vijay Govindarajan and Chris Trimble
- Power Play by Jeffrey Pfeffer
- Empowered by Josh Bernoff and Ted Schadler
- Finding the Right Path by Laurence Capron and Will Mitchell

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